Beauty Trends 2026: The Hottest Looks of the Year
The year 2026 brings a fresh wave of beauty – moving away from minimalist clean-girl looks towards expressive, radiant, and creative makeup moments. We have summarized the most exciting trends of the year for you!
1. Jelly Skin – Plump, Elastic & Radiant
The hype around Glazed Skin gets a major upgrade in 2026: Jelly Skin is the new skincare trend. Your skin should not only glow but also appear plump, elastic, and almost transparent – like perfectly hydrated jelly. Instead of a full-coverage foundation, opt for tinted serums or cushion compact products that only minimally even out the skin tone. The goal: maximum light reflection with visible, natural skin texture.
2. Statement Blush – More Than Just Red Cheeks
Blush is the ultimate makeup product in 2026! Blush moves up to the temples, across the bridge of the nose, and even onto the eyelids. Particularly popular: cream and liquid formulations in peach, coral, pink, and the trendy shade raspberry.
3. Glossy Lids – Transparent Shimmer Instead of Matte Eyeshadow
On the Spring/Summer 2026 runways of Isabel Marant, N°21, and Prada, a clear trend emerged: Glossy Lids replace the matte eyeshadow look. The soft sheen appears healthy, hydrated, and vibrant.
4. Digital Lavender – Cool Tones for Eye Makeup
Digital Lavender and soft lilac tones dominate eye makeup in 2026. Eyeshadow is applied generously and softly blended – preferably in a metallic or shimmering texture.
5. Lips in Raspberry & Berry Tones
Barely-there lip care is passé – in 2026, lips are made for statement moments! Raspberry tones are particularly popular: from fresh and expressive for daytime to deep and dark for evenings.
6. Skin Longevity – Skincare with a Future
In skincare, 2026 is all about longevity and cell regeneration. Consumers are moving away from aggressive anti-aging methods and embracing regenerative biotechnology and cell repair.
Which Trend is Your Favorite?
Whether you love the fresh Jelly Skin look or are inspired by the dramatic Berry lip – 2026 offers the perfect trend for every beauty type. Discover suitable products in our Beauty Trend Shop and start the new beauty era now!